Trump’s brand woes

img_2211Can Trump’s brand—his hotels, golf courses and even his daughter Ivanka’s clothing line—survive the divisive presidential race? “He’s basically transformed his brand from one of ostentatious luxury to one of being a hate monger,” says LULAC’s Brent Wilkes. Here is my New York magazine story on the problems at his new Washington, DC. Hotel, where empty rooms and shuttered restaurants have led to big discounts. The story went viral, getting mentioned (three times) on MSNBC. Thanks to Chris Hughes and Lawrence O’Donnell for that!

http://nymag.com/daily/intelligencer/2016/10/trumps-d-c-hotel-shows-as-poll-sink-so-does-his-brand.html

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